Immerse yourself in the Fascinating History of Be@rbrick: The Evolution of a Cultural Phenomenon

Since its emergence on the urban design scene over two decades ago, Be@rbrick has become much more than just a toy. It has become a symbol of contemporary popular culture, captivating millions of fans around the world, hence its rapid integration into the RADAR Cannes store. In this blog, we'll explore the fascinating story of Be@rbrick , from his humble beginnings to his status as an essential cultural icon.

The Origins of Be@rbrick: The Birth of a Legend

Be@rbrick was created in 2001 by Japanese toy and collectibles company, MediCom Toy Inc. Inspired by the iconic shape of the Lego-style plastic toy, the Be@rbrick was designed as a blank canvas for artists and designers from around the world. With its simple yet recognizable shape, it provides a perfect canvas for creative expression.

Over the years, Be@rbrick has gone from a simple toy to a collectible item coveted by enthusiasts around the world. With collaborations with fashion brands, renowned artists and entertainment franchises, each edition of Be@rbrick becomes a one-of-a-kind collectible. Bold, innovative designs, high-quality materials, and meticulous attention to detail have made Be@rbrick a pop culture icon.

Be@rbrick quickly gained worldwide notoriety, becoming an essential element of contemporary urban culture. From art exhibitions dedicated to Be@rbrick to exclusive collaborations with luxury fashion brands, Be@rbrick has become a symbol of status and style. Collectors around the world compete for limited editions and special collaborations, making Be@rbrick more than just a toy, but a true work of art.

At RADAR Cannes , we are proud to offer a carefully chosen selection of Be@rbrick, reflecting the diversity and creativity of this cultural icon. From exclusive collaborations with emerging artists to limited editions from world-renowned brands, our Be@rbrick collection offers something for every urban culture enthusiast. Discover the magic of Be@rbrick at RADAR Cannes and immerse yourself in a world where art and culture meet.