No products found
Use fewer filters or remove all

Collection: New Balance 550

The New Balance 550, the resounding return of a classic!

Released in 1989, the New Balance 550 is a model originally intended for basketball courts. The Boston brand wanted to invest at the time in this discipline which was then on the rise. Unfortunately, the pair is a failure and doesn't stand out among the competition.

The sneakers' success would come a few years later, away from the basketball courts.

It is in 2020 that the New Balance 550 will have the right to a second chance, in particular thanks to the success of the collaboration with Teddy Santis and his brand Aimé Leon Doré on the Basketball Oxford pack within the Uniform Program collection. This collaboration will be a resounding success and will allow New Balance to install its model in the world of the sneakers.

With the Syracuse and UNC colourways, this revival is confirmed and pushes the Boston brand to create even more colourways for its fans.

Since the New Balance 550 has finally found the success it was hoping for and is a benchmark at the heart of the retro silhouettes trend.