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The International Film Festival will soon present its 77th edition. As a concept store, this event really speaks to us. RADAR therefore invites you to look into the intimate links that the Festival shares with fashion and to discover the evolution of the latter's place. 

Since its humble beginnings in 1946, the Cannes Film Festival has become much more than just a cinematic event. It has become the ultimate meeting place for movie stars, emerging directors and film enthusiasts from around the world. But beyond the film screenings and glamorous evenings, the festival is also an open-air fashion parade, where celebrities compete in elegance on the red carpet. In this article, we'll delve into the history of Cannes fashion, explore current trends, and learn about the evolution of streetwear on the festival scene.

The Cannes Film Festival was born in the post-war period, in a context where France was seeking to revive its film industry. From its inception, the event attracted worldwide attention, attracting Hollywood stars and figures from the European film industry. The red carpet quickly became the place where fashion and cinema meet, providing actors and actresses with a platform to show off their most extravagant and sophisticated outfits.

Over the decades, the Cannes Film Festival has become synonymous with elegance and glamour. Sumptuous evening gowns, impeccable tuxedos and sparkling jewelry have always been a must on the red carpet. The world's most prestigious fashion houses compete to dress the stars, creating iconic moments that remain engraved in fashion history.

Every year, trends evolve, but the essence of elegance remains. Long dresses with trains, bold cuts, plunging necklines and statement accessories continue to reign supreme. Movie stars compete for the eyes of photographers and fans, creating an unparalleled fashion spectacle.

The Rise of Streetwear in Cannes

However, amidst this traditional opulence, a new trend is emerging: streetwear. Long relegated to the streets and underground circles, streetwear is now gaining ground on the Cannes Film Festival scene. Celebrities, aware of changing trends, are embracing this casual, urban aesthetic, bringing a fresh touch to the red carpet. For fans, don't hesitate to visit RADAR Concept Store to find your own star looks! 

The hottest streetwear brands are now present in Cannes, dressing the stars in ensembles that combine elegance and casualness. From luxury tracksuits to designer sneakers, streetwear blends seamlessly with traditional outfits, creating a striking contrast and reflecting the evolution of fashion in contemporary society.

Streetwear Redefines the Codes

It's no longer just about comfort, but also about style. Film stars use streetwear to express their individuality and personality, defying conventions and redefining the fashion codes at Cannes. From renowned actors to young emerging talents, everyone is getting into streetwear, helping to make Cannes a playground where all aesthetics are welcome.

Ultimately, the Cannes Film Festival is a testament to how fashion evolves over time. While evening dresses and tuxedos remain staples on the red carpet, streetwear brings a touch of modernity and freshness to the event. This fusion of tradition and innovation reflects the very nature of fashion: an ever-evolving art, shaped by trends, cultural influences and the personalities who wear it. In Cannes, fashion doesn't just follow the rules, it reinvents them. And that’s what makes it as captivating a spectacle to watch as it is to experience.

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