The Beginnings and the Musical Breakthrough
Born Jacques Webster II on April 30, 1991 in Houston, Texas, Travis Scott grew up in an environment where music played a central role. His passion for sound creation began at a young age, influenced by his grandfather, a jazz composer, and his father, a soul drummer. This immersion
in music encourages him to explore various genres and develop a unique style. Travis Scott began his musical career by forming the duo The Graduates with his friend Chris Holloway. After releasing an EP in 2008, he formed another duo, The Classmates , with OG Chess , with whom he released two projects. However, it was in 2012 that Travis began to make a name for himself as
as a solo artist, thanks to the release of his mixtape "Owl Pharaoh" in 2013, which received positive reviews and attracted attention from the hip-hop community.
The Rise to Power: “Rodeo” and “Birds in the Trap Sing McKnight”
Travis Scott's career really took off with the release of his first studio album,"Rodeo", in 2015. This album, carried by the single "Antidote", is acclaimed for its innovative production and blend of trap, psychedelic and rock sounds. “Rodeo” establishes Travis as a creative force
major in the world of hip-hop.
In 2016, he continued his momentum with “Birds in the Trap Sing McKnight”, an album that solidified his reputation as an avant-garde artist. The project debuted at the top of the charts and included collaborations with
renowned artists like Kid Cudi, Kendrick Lamar and The Weeknd. Travis' ability to create unique and immersive sound atmospheres becomes a signature of his style.
“Astroworld”: The Album of Consecration
In 2018, Travis Scott reached new heights with the release of “Astroworld,” an album inspired by a now-closed Houston amusement park. The album, which blends ambitious production with high-profile collaborations, is critically acclaimed and adored by fans. "Astroworld" debuted at the top of the Billboard 200 and the single "Sicko Mode" became one of the biggest hits of the year.
"Utopia": The Confirmation Album
In 2023, Travis Scott releases "Utopia", a highly anticipated album which marks a new stage in his career. "Utopia" explores themes of dreams, reality and transcendence, while continuing to experiment with innovative sounds. The album received rave reviews for its
lyrical depth and avant-garde production, further cementing Travis Scott's place in the pantheon of influential artists of our time.
Cultural Impact and Collaborations with Nike
Beyond music, Travis Scott is becoming a cultural icon thanks to his keen fashion sense and innovative collaborations. In 2017, he began his partnership with Nike , a collaboration that revolutionized the world of sneakers. Travis brings a fresh and bold perspective to the brand, merging his unique aesthetic with classic designs.
The Jordan 1 Low: Iconic Collaborations
Travis Scott's collaborations with Nike, particularly on the Jordan 1 Low, are quickly becoming
objects of desire for sneakerheads everywhere. Each release is a major event, marked by endless queues and enormous demand. Here is an overview of the most emblematic models, but also the one you will find at RADAR Cannes:
1. Travis Scott x Air Jordan 1 Low "Reverse Mocha"
The “Reverse Mocha” offered a new interpretation of the original Mocha design. With colors
Inverted and bold accents, this pair has captured the imagination of sneaker fans. She
shows Travis Scott's ability to reinvent and innovate while remaining true to his roots
stylistics.
2. Travis Scott x Air Jordan 1 Low "Fragment"
The collaboration between Travis Scott and the Japanese brand Fragment Design resulted in the release of the Travis Scott x Air Jordan 1 Low "Fragment" in 2021. These sneakers combine the aesthetic Fragment's recognizable design with Travis Scott's distinctive touches, creating a truly unique pair of sneakers. With their neutral color palette and subtle details, these shoes embody elegance and street style at its best.
3. Travis Scott x Air Jordan 1 Low "Phantom"
The “Phantom” bring an elegant sobriety to the collection. With their black color palette and
white, these sneakers stand out for their minimalism and sophistication. The subtle details and
Cactus Jack logo on the heel add a touch of finesse, making this pair perfect for those who
prefer a more discreet style.
4. Travis Scott x Air Jordan 1 Low "Olive"
The Travis Scott x Air Jordan 1 Low “Olive” is another captivating creation that has enriched the
collaboration between the artist and Jordan Brand. These sneakers feature a distinct olive hue, with red accents that add a pop of bold contrast. The characteristic inverted Swoosh
Travis Scott is also present, highlighting the unique and recognizable aesthetic of this pair.
5. Travis Scott x Air Jordan 1 Low "Golf"
Travis Scott has also extended his influence to the world of golf with the Jordan 1 Low “Golf”. Designed
for golf enthusiasts, these sneakers combine performance and style. With suitable materials
for use on the greens and the signature design of Travis Scott, these shoes provide
streetwear touch to the sport of golf.
Travis Scott has established himself as an essential figure in the world of sneakers, but
his influence extends far beyond.
Collaboration withMcDonald's
In 2020, Travis Scott made an unexpected collaboration with McDonald's. The “Travis Scott
Meal" was a sensation, combining classic menu items with Travis' personal preferences. This collaboration showed Travis Scott's influence beyond music and fashion , also affecting popular culture and fast food. Derived products have also been launched, including clothing and accessories bearing the image of McDonald's and Travis Scott.
Collaboration with PlayStation
Travis Scott also collaborated with PlayStation for the launch of the PlayStation 5 in 2020. As a strategic creative partner, Travis participated in advertising campaigns and helped design exclusive products. This collaboration highlighted his role as a cultural influencer and his love for gaming.
Collaboration with Fortnite
In April 2020, Travis Scott teamed up withEpic Games for a spectacular virtual event in Fortnite. The “ Astronomical” concert attracted millions of players from around the world, redefining the way artists can interact with their audiences. This collaboration showed how Travis Scott uses digital platforms to create immersive and innovative experiences.
Collaboration with Dior
In 2021, Travis Scott collaborated with Dior for a capsule collection titled "Cactus Jack Dior". This collection merged Travis' streetwear universe with the elegance of the French fashion house. Presented during Paris Fashion Week, the collection received praise for its innovation and bold style. Travis Scott has established himself as an essential figure not only in the world of music, but also in that of fashion and popular culture. Through his collaborations with prestigious brands, he has redefined the style of sneakers, notably
with iconic models like the Jordan 1 Low. For those looking to add a touch of this unique aesthetic to their collection, the Jordan 1 Low Travis Scott is available at RADAR Cannes.