NEW BALANCE

The Unparalleled Comfort of New Balance Shoes: A World of Wellness at Your Feet

It is sometimes complex to find a balance between style and comfort in the choice of your pair. But not at RADAR Cannes. When it comes to choosing quality sports shoes, New Balance is one of the brands that immediately comes to mind. Founded in 1906, this American company has long been renowned for its high quality products, combining style and performance. However, one of the most outstanding features of New Balance shoes is their incredible level of comfort. In this article, we'll dive into the world of comfort that New Balance offers its customers, and why these shoes are a go-to choice for those looking for superior support and all-day well-being.

Innovation at the Service of Comfort

New Balance is recognized for its commitment to innovation. From humble beginnings, the company has invested heavily in research and development to create cutting-edge technologies aimed at improving foot comfort. One of these notable innovations is the Fresh Foam technology.

Fresh Foam is an innovative foam used in the midsole of many New Balance shoes. It provides exceptional cushioning, molding to the shape of your foot for personalized support. This technology ensures that every step is smooth and comfortable, no matter what ground you walk on. Whether you're an avid runner or just spend a lot of time on your feet, Fresh Foam will keep you feeling light and healthy all day long.

A Personalized Fit for Optimum Comfort

The comfort of New Balance shoes doesn't stop at the midsole. The brand also offers a variety of shoe widths to accommodate all foot shapes. Whether you have narrow feet, wide feet, or somewhere in between, you'll find a New Balance shoe that's perfect for you.

In addition, New Balance also offers shoes in half sizes, which allows for an even more precise fit. A perfect fit for your foot reduces pressure, chafing and blisters, which translates to increased comfort, whether on a short walk or a long day at work.

Unparalleled Support for Your Feet

Along with comfort, New Balance also emphasizes support. Whether you're a professional athlete or a casual sports fan, maintaining your feet is essential to avoiding injury. New Balance shoes are designed with advanced support technology to give you the stability you need.

ENCAP technology is an example of this support approach. It combines an EVA midsole with a polyurethane shell for superior cushioning and increased stability. This combination of materials provides excellent support for the entire foot, especially in the heel and arch area.


Besides their exceptional comfort and quality support, New Balance shoes also offer a timeless style that adapts to any occasion. Whether you prefer a sporty or casual look, you'll find a wide range of designs and colours to express your personal style.

In summary, New Balance not only creates high performance athletic shoes, but also puts the comfort of its customers first. With technologies like Fresh Foam, a custom fit, exceptional support and versatile style, New Balance shoes are a top option for those looking for the ultimate in wellness for their feet. So why compromise on comfort when you can have the best? Discover the unparalleled comfort of New Balance shoes and give your feet the treatment they deserve. Come and discover our selection of New Balance and walk on a cloud at RADAR Cannes. Go to 4 rue Macé!

Photo: @adamfoo

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