Adidas campus verte

The Campus by Adidas : a timeless piece that is making a comeback

In the world of fashion and sneakers, certain shoes transcend time and remain timeless. RADAR Cannes offers as many trendy and adventurous models as classic and timeless ones. The Adidas Campus are undoubtedly one of those iconic models that have spanned the decades with timeless grace. First introduced in the 1980s, the Campus has captured the hearts of streetwear enthusiasts and sneakerheads alike with its simple yet stylish design, unparalleled comfort and rich history. In this article, we'll delve into the fascinating history of these legendary sneakers, explore their iconic features, and discover how Adidas has revisited them to fit modern times.

The Adidas Campus was originally released in 1980 under the name "Tournament". Originally, they were intended for basketball, but they quickly conquered the world of hip-hop and streetwear. The model was renamed "Campus" in 1983, and it was from then on that its success really took off.

In the 1980s, Campuses became the shoe of choice for skateboarders and hip-hop artists, propelling them to the forefront of urban culture. Their clean style, with their iconic three stripes and suede upper, has made the Campus a symbol of streetwear aesthetics.

What makes the Adidas Campus so unique is their timeless aesthetic. Over the years, Adidas has retained the original minimalist design while making some improvements to meet modern needs. The high-quality suede upper remains the iconic feature of these sneakers, providing a luxurious look and added durability. The vulcanized rubber sole provides optimal comfort and superior grip, making them ideal for everyday use.

Black, gray, pink, blue, green...The variety of colors available for Campus allows everyone to find the model that suits them best. From classic colors like black, gray and navy blue to bolder shades like red, green or yellow, there is something for everyone.

Adidas has managed to retain the essence of the Campus while adapting the model to modern trends. Over the years, we've seen some exciting collaborations with artists, designers and renowned streetwear brands. These collaborations gave birth to special editions of the Campuses which generated incredible enthusiasm among collectors and sneaker enthusiasts.

Additionally, Adidas has introduced updated versions of the Campus, using innovative materials and cutting-edge technologies to further improve the comfort and performance of the shoes. This allowed Campus to appeal to a new generation of sneakerheads while continuing to delight longtime fans.

The Adidas Campus are more than just a pair of sneakers. They are an icon of streetwear culture, a symbol of Adidas history and a witness to the timeless link between fashion and urban culture. Their timeless aesthetic and versatility make them a go-to choice for those looking to add a touch of classic style to their wardrobe.

Whether worn with casual jeans or paired with a more sophisticated outfit, Adidas Campus has the power to add a touch of authenticity and originality to any look. So whether you're an avid sneaker collector or simply a lover of street style, the Adidas Campus definitely deserves a pride of place in your shoe collection.

So come and try our Campuses in store, RADAR Cannes at 4 rue Macé. They are just waiting for you.

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Photo: @joshuagaylor

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