New Balance is a sneaker brand that was founded in 1906 in the United States. Over the years, New Balance has become a brand recognized for its premium quality footwear, designed for optimal comfort and exceptional performance.

New Balance sneakers are characterized by their classic and timeless design, combining style with functionality. The brand offers a wide range of shoes for men, women and children, ranging from running models to every-day shoes.

New Balance is also committed to creating sustainable and environmentally friendly products. The brand uses sustainable materials for the construction of its shoes, and works closely with its suppliers to minimize its impact on the environment.

Another thing that sets New Balance apart from other sneaker brands is its "fit comes first" philosophy. This means that New Balance focuses on comfort and support for its customers' feet above anything else. New Balance shoes are designed to adapt to the natural shape of the foot, providing optimal support and a feeling of comfort throughout the day.

In conclusion, if you are looking for a top quality pair of sneakers, designed for comfort and style, New Balance is the brand for you.

You can find a selection of New Balance 550 and 2002R at RADAR Cannes.