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OAS SS23

Presenting the main campaign of OAS Spring/Summer 2023. The campaign takes us to the living environment of the island of Bali in Indonesia. Once again, OAS captures the daily lives of the street, who in this case live and breathe nature and island life in a variety of ways.
As the story unfolds, we follow a group of skateboarders as they explore the windy roads through the fields and greenery of Ubud. A Swedish family that chooses an unconventional way to raise their children, enriching them with experiences and a broader outlook on life. As well as ethnic Balinese who have the jungle and the ocean as a constant backdrop to their reality. OAS staple pieces and seasonal new releases blend in with the soft, cool aesthetic of the islanders. 
The vibe and style of the 70s are carried over to new patterns and colorways to honor OAS' printed heritage. The campaign unveils the new cargo pants from OAS, a piece that brings a new layer to the collection by complementing the already existing assortment, and allows multiple ways to style the classics of OAS. The Jagger one-shoulder swimsuit comes in two new colorways, bright red and the brown and off-white Kalahara print, which joins the new womenswear selection.
Step out of normal, busy days, into a slower, more serene way of life - a way of life that goes no faster than the waves crashing against the shore.

Find OAS SS23 at RADAR Cannes.

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