The Air Jordan brand is undoubtedly one of the most famous and influential in the world of sneakers. Founded in 1985 by basketball legend Michael Jordan in collaboration with Nike, the brand quickly grew in popularity and became one of the most recognizable in the industry.

The first pair of Air Jordan shoes, the Jordan 1, was released in 1985 and immediately caught the eye with its innovative design and association with Michael Jordan. Since then, the brand has continued to release iconic models, each adding their own unique twist to the brand's heritage.

One of the key elements of Air Jordan's success is its skillful marketing strategy, which associated the brand with the image of Michael Jordan and established a strong presence in popular culture. The brand has also collaborated with athletes, celebrities and designers to release limited editions and special collections that have captured the interest of fans and collectors.

Over the years, the Air Jordan brand has expanded its offering to include not only basketball shoes, but also apparel and accessories, while maintaining a commitment to quality and innovative design. Additionally, the brand has established a strong bond with the basketball community and continues to support players of all skill levels by providing high quality equipment.

In conclusion, the Air Jordan brand is one of the leaders in the sneaker industry and continues to be an influential force in popular culture. With its commitment to quality, innovative design and association with a basketball legend, it's no surprise the brand is popular with fans and collectors around the world.

Find a selection of Air Jordan in your RADAR Cannes store.