Supreme Box Logo evolution

The story of the Supreme Box Logo

The Supreme Box Logo, also known as the "Supreme Bogo", is one of the most iconic elements of the Supreme streetwear brand. Since its introduction in 1994, the Supreme Box Logo has become a symbol of streetwear culture and is sought after by collectors and fans of the brand around the world. In this article, we'll explore the fascinating history of the Box Logo and its importance to the brand.

The story dates back to the founding of the Supreme brand in 1994 by James Jebbia. Jebbia opened the first Supreme store in New York, aiming to create a high-quality skatewear brand that appeals to skateboarders and fans of urban culture. At the time, the brand focused on selling skate apparel, skateboard decks, and accessories.

In 1994, the brand introduced the Supreme Box Logo on a small number of t-shirts. The design was a simple red square with the word "Supreme" written in white inside of it. Although the design was simple, it quickly became one of the brand's most recognizable elements and became a symbol of streetwear culture.

Over the years, the Supreme Box Logo has appeared on many of the brand's items, including t-shirts, sweatshirts, jackets, accessories, and even skateboard decks. Every year, the brand launches a collection of Box Logos in new colors and on new products, which arouses the enthusiasm of fans and collectors.

Besides being a brand symbol, the Supreme Box Logo has also become a status symbol in streetwear culture. Products bearing the Supreme Box Logo are often highly sought after and can fetch high prices on the second hand market. Famous celebrities like Kanye West, Pharrell Williams and Justin Bieber have been seen wearing Supreme products, which has helped increase the popularity of the brand and its iconic logo.

In conclusion, the Box Logo Supreme is an iconic symbol of the streetwear brand Supreme. Since its inception in 1994, the Box Logo has become a symbol of streetwear culture and is sought after by collectors and fans of the brand around the world. The simplicity and uniqueness of the design contributed to its continued popularity and made the Supreme Box Logo one of the most recognizable and influential elements of modern streetwear culture.

Back to blog