Yeezy Boosts are one of the most sought-after shoes on the sneaker market, but they are also known for their rarity. Yeezy Boost releases are often limited in quantity, making them difficult to obtain for many sneakerheads. In this article, we'll explore a few reasons why Yeezy Boosts are so rare.
- Limited collaboration between Adidas and Kanye West
The Yeezy Boosts are the result of the collaboration between Adidas and rapper Kanye West. This collaboration is relatively new, given that the two parties began working together in 2013. This means that the production of Yeezy Boosts is limited to Adidas' production capacity and Kanye West's availability to work on new designs.
- Limited production
Adidas produces the Yeezy Boost in limited quantities, which creates a high demand for these shoes. The limited production is linked to the limited collaboration between Adidas and Kanye West. The shoes are also made in specific factories, which further limits production.
- Marketing strategy
The scarcity of Yeezy Boosts is also due to a well-thought-out marketing strategy. By limiting production, Adidas creates a high demand for the product, which increases their perceived value and prestige. This strategy has been effective in keeping Yeezy Boosts exclusive and driving consumer interest.
- Unique Designs
The unique designs of the Yeezy Boost are also a reason why these shoes are rare. Kanye West has a unique creative vision and pushes the boundaries of the traditional athletic shoe design. This can make some shoes more complex and difficult to produce, contributing to their scarcity.
- Resale Culture
Finally, sneaker resale culture plays a role in the rarity of Yeezy Boosts. People who are able to buy a pair of Yeezy Boosts can resell them for a much higher price. This practice encourages buyers to try and obtain pairs to resell rather than for their own use, making it even more difficult for sneakerheads to purchase Yeezy Boosts.
6. End of the collaboration with Adidas
Adidas and Yeezy (by Kanye West) have terminated their collaboration and distribution contract. As a result, there will normally no longer be any Yeezy Boost 350 V2 sold on the market at the retail price by the brand and their distributors.
In conclusion, Yeezy Boosts are rare due to the limited collaboration between Adidas and Kanye West, limited production, marketing strategy, unique designs, and resale culture. This scarcity has created a high demand for the Yeezy Boost, making it one of the most sought after and hard to get shoes on the sneaker market. You can find a selection of Yeezy Boost 350 V2, Yeezy Slide and Yeezy Foam at RADAR Cannes.