Pourquoi les UGG sont-elles devenues aussi tendances?

Why have UGGs become so popular ?

UGGs have diversified with different models of shoes that we now see everywhere, both for men and women!

But how did this brand, once only present during the winter season, rebound so quickly?


UGGs, once synonymous with warmth and comfort , have transcended their primary function to become essential references on social networks, forming trends and inspiring millions of fashion enthusiasts. Moving from Instagram to videos on TikTok , UGGs have become more than just a pair of boots, they bring new looks and trends inspired by influencers and everyday users. UGGs have become a go-to accessory for creating casual looks, demonstrating that comfort can go hand in hand with style.

Despite the different pairs of UGGs that we see everywhere this season, it is still the essential Chestnut that stands out from the others. This style of boots, already validated by various stars like Bella Hadid and Kendall Jenner , embodies the perfect fusion between casual chic and cozy warmth. Staying true to UGG's reputation for comfort, the Tazz Chestnut is no exception to the rule. The sheep's wool lining and fluffy sole provide a soft and pleasant wearing experience, ensuring that your feet stay warm and comfortable in cold weather. Note that the UGG Tazz Chestnut fits perfectly into winter fashion trends. Whether paired with faux fur coats, oversized scarves or knit hats, these boots add a touch of casual, warm style to any outfit. Ideas on how to pair them with different clothing items, whether jeans, skirts or leggings, have been circulating widely. Influencers also share tips for personalizing their UGGs, adding accessories or experimenting with knee-high socks for a unique look.

The Tasman Black also manages to find a place for itself and combine the classic aesthetic of the brand with modern and sophisticated elements. UGG Tasman Black can easily be paired with a variety of outfits, from casual denim to elegant skirts, adding a touch of sophistication to every look. This versatility helps broaden the appeal of UGGs beyond their traditional winter use. Despite their modern aesthetic, the UGG Tasman Black retains the brand's iconic comfort . The sheep's wool lining and cushy sole provide a warm, soft feel, ensuring these boots stay true to the heritage of comfort that UGGs are known for. UGGs have undeniably evolved beyond just shoes to become influential style symbols on social media. Thanks to influencers and outfit recommendations, UGGs continue to mark an indelible presence in the world of connected fashion.

Don't hesitate to take a look at our other blog articles to stay up to date with the latest trends!

Back to blog