The Yeezy brand is one of the most popular and influential sneaker brands in recent years. Founded in 2015 by rapper and entrepreneur Kanye West, Yeezy quickly gained popularity among fashion and sneaker fans.

The first pair of Yeezy sneakers, the Yeezy Boost 750, was released in 2015 in collaboration with Adidas and immediately caught the eye with its unique design and association with Kanye West. Since then, the brand has continued to release iconic models, each bringing a unique twist to the Yeezy aesthetic.

One of the key elements of Yeezy's success is its skillful marketing strategy, which has associated the brand with Kanye West's image and established a strong presence in popular culture. The brand has also collaborated with designers and celebrities to release limited editions and special collections that have captured the interest of fans and collectors.

Yeezy's design is distinguishable by its clean lines and understated color palette, as well as the use of a variety of premium materials. The brand has also taken a sustainable approach by using eco-friendly materials for its products.

Although Yeezy is best known for its sneakers, the brand has also expanded its offering, to include fashion apparel and accessories maintaining a commitment to quality and innovative design.

In conclusion, the Yeezy brand is one of the hottest brands around right now, with a unique design and a clever marketing strategy. With its commitment to quality, innovative design and association with an influential figure in popular culture, it's no surprise the brand is popular with fans and collectors around the world.

A selection of Yeezy products are available at RADAR Cannes.